AdSense Policy Update: No Pop-Unders, PERIOD.

[Ryuzaki]

Source: https://adsense.googleblog.com/2017/07/clarification-around-pop-unders.html

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TL;DR:

1. AdSense is no longer allowed on any page that pops-up or pops-under.
2. AdSense is no longer allowed on any site that triggers a pop-under.

If you're using AdSense and pop-unders anywhere on your site, you'll want to remove one or the other. If you're paying for pop-ups from a network and you're popping up a page with AdSense, that's a no-go.

Pertinent Text:

To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.
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As always, I'm happy to see Google use influence to clean up the web a little, and I'm also sad to see them use influence to dictate how the web should work. That being said, pop-unders should perish in fire.

 

[finnegan]

So this does or doesn't include exit intent pops?

 

[ryandiscord]

So this does or doesn't include exit intent pops?

some ads pop up in front of your current browser window

It's fine as long as it's not opening in a new browser window. Usually exit intent modals "pop up" over your own content, in the existing tab.

 

[Calamari]

So this does or doesn't include exit intent pops?

The language is very specific and does not include exit intent, unless for some strange reason you had an exit intent pop under.