Content Analysis in Marketing? Why & How

[dimasahmad111]

Hi Buso,

Hope you doing well on your days.

So, i have a question about content analyst, what you do to analize ur content performance, and how? interm of content seo or any content marketing related.

What would you do if ur content is good performance or not, and why you think so? For example, if content seo is down, what your reason to talk to someone the cause of it, etc.

Thank you for the help.

 

[John__N]

Decide what is the goal of your content.

Write/upload content that the visitors wants to see.

The internet is moving towards providing the user the content which solves his issue ASAP.

So see what kind of content you are posting and in many cases, less time spent on your website is a positive factor meaning your website was able to satisfy the user query quickly(and would get a natural bump in the SERPS) unless he is hitting the back button and scrolling other sites.

If the query needs engagement, then this can be seen with how long the visitor is interacting on your website and how many of your visitors convert to the "call for action". Call for action can be signing up for a newsletter or purchasing something or sharing your link to other people/bookmarking it, etc.