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On this SEJ article https://www.searchenginejournal.com/google-explains-how-it-processes-queries-ranks-content/513441/ Roger says "unique" content is not content that doesn't repeat the same 3 words, aka how copy scape works. He's talking about differentiated content from competitors. I thought about it a bit and I think he's on to something. In the age of LLMs, "the right answer" meaning 1 answer that's quite good for the query, can easily be found. However, to compete against LLMs, Google is trying to show UGC and "other answers." Therefore if you just write "the right answer" your content won't do well, since that answer can be generated by LLMs.
One way of giving "other answers" is UGC. Another is expert quotes. Here, I'll list ideas to differentiate informational articles so that it'll stand out against the competition and, hopefully, rank well in the age of LLMs.
Also, since I'm here, it'll be one hell of an operation to differentiate articles in a business targeting long tail keywords! Holy shit! Thank god we have LLMs now! Hopefully this can be condensed to a few extra step for CB makers and a few extra prompts for writers.
==example news update in informational article==
title: "How to get a fishing license"
Edit: Safety - safety information would be helpful.
One way of giving "other answers" is UGC. Another is expert quotes. Here, I'll list ideas to differentiate informational articles so that it'll stand out against the competition and, hopefully, rank well in the age of LLMs.
- expert quotes - I think I'm just gonna go through google news and see what people who are quoted in news articles about my topic say, and try to copy the quotes into my articles. I never interviewed the guy but I have an expert's quote in my article now. I think it'll work as a quote and I hope it works as expertise!
- news updates - for my niche, there's an article about it in the news every day. I'm thinking about having a section about the news in my articles too, to keep my readers informed. Not sure how relevant it would be for the searcher, but it'll help make my articles stand out. I'll make an example at end of post.
- Do social justice shit - add a blurb about social justice that affects my industry there just to stand out.
Also, since I'm here, it'll be one hell of an operation to differentiate articles in a business targeting long tail keywords! Holy shit! Thank god we have LLMs now! Hopefully this can be condensed to a few extra step for CB makers and a few extra prompts for writers.
==example news update in informational article==
title: "How to get a fishing license"
- intro
- steps to get fishing license
- how to make an appointment
- 2024 Fishing Act
- Proposed ban on catching carp
- Information for Fishing for people with disabilities
- conclusion
Edit: Safety - safety information would be helpful.