Do/will Exit Intent pop ups negatively affect SEO?

[Sutra]

I'm thinking about creating two different types of Exit Intent popups (for desktop only):

• One for info posts that is made to either collect emails or show them other posts on the site they may be interested in like, "Before you go, here's some other posts you may like"
• One for affiliate content posts like, "Before you go, here's a special price for this"

My articles don't have a bombardment of ads, so it doesn't seem like the addition of an exit intent will be too much. Plus they do offer value to the reader. But with Google planning to clamp down further on ads, I just want to make sure I won't screw my rankings by adding an Exit Intent as described above.

What say you?

 

[Klayne]

It definitely will, and if it doesn't now, it will in future.

Check out this : https://www.betterads.org/standards/

There is a reason google webmaster tools has a new section for ad experience.

The question for you should be if it is worth it. I would avoid using them in any niche where people are tech savvy, as you will loose credibility, especially now that everyone is using them, and think they are growth hacking experts.

But it might be worth for you.

 

[Sutra]

The standards there aren't clear. They have one about popups that defines them as "They appear after content on the page begins to load". But the exit intent pop up I'm talking about will show after they intend to leave, meaning the page has already finished loading. However, there are time where people might exit immediately so the exit intent does pop while the page is still loading.

So not sure, hah.

 

[Ryuzaki]

I agree with Klayne. Exit pop-ups aren't coded into the algo yet as far as we know, just door mats, entry pop-ups, intro light boxes, etc. But I'm sure it's coming. Any pop-up is definitely classified as poor user experience that's not directly tied to user experience like logging in or sharing. I'd say if you're going to do it, do it now before it's too late and be ready to take it down later.

 

[Cash Builder]

There is a reason google webmaster tools has a new section for ad experience.

Where is this section? I can't see it in my search console.

Edit: I just found it under Web Tools.

Exit pop-ups aren't coded into the algo yet as far as we know, just door mats, entry pop-ups, intro light boxes, etc.

So are you saying that any pop-ups will be detrimental to ranking? I just added a pop-up box that asks users for their email after 5 seconds on my site, should I remove it?

 

[turbin3]

So are you saying that any pop-ups will be detrimental to ranking? I just added a pop-up box that asks users for their email after 5 seconds on my site, should I remove it?

If current performance is good, pillage and plunder until it isn't, then change.

The writing is on the wall of course, so we know generally what direction things will be going. Despite that, always plenty of opportunity to ball out of control in the meantime.

I'm reminded of when a friend warned against getting into a particularly aggressive niche due to "risk". He said it "wouldn't last". I agreed but continued on the path regardless. He played it safe. Well, it didn't last (which I knew). While it did, however, those checks were absolutely worth the "risk". Worth considering.

 

[chanilla]

I don't know, but do you know how many blogs I've stopped reading because of a godamn welcome mat, pup under, sticky sidebar ad, AND an exit pop? It's ridiculous if you have to force it that hard... user first man, users first.

 

[GeorgeG]

Depends on how you use it.

Smart marketers will:
- wait X seconds before the exit popup is active
- use cookies (so it does not show every time or it is a different offer)
- provide value - always put something there that the user that visited the page will like. E.g if it is a web hosting review, give them a coupon(or a free trial) on the exit pop up.

I am sure the algo will be able to track that as well in time. It's all about the UX.

 

[Ryuzaki]

Bumping this to show the general trend is still to destroy Pop-Ups and Pop-Unders.

- AdSense Policy Update: No Pop-Unders, PERIOD.

If you're going to use pop-ups for the long haul, maybe only trigger it on the 2nd pageview, or delay it significantly (10 seconds or more) on the 1st pageview. If you just want to exploit it while you can, you'd better get on it if you care about exposure in Google, because it's quickly coming to an end.