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While this post/question is about an Amazon affiliate (ie product reviews, top 10) site, my primary skills and experience are in entertainment sites and banner ads.
About 2 years ago I bought an expired domain that is brandable in a way that matches my niche - think something along the lines of home security.
I got my writer to make about 15 articles in total (I have not added any since). Each one reviews a type of product that relates to my niche - think top 10/best xxx style. The pros and cons of each product are considered, they are ranked, with links to Amazon of course.
The site has been making on average $150 per month. I don't really track it and I haven't and don't do any work/SEO/marketing on it since those 2 years ago.
I noticed that after the recent 12 March Google update the site is now getting over 200 visits per day on average. That seems like a pretty good number to build from to me. It was getting around 150/day on average before.
I know that the site has the following issues as of today:
Amazon stats for last month:
Clicks
3,954
Conversion:
3.41%
I can take care of issues #2 and #3 above, but am I right that, in terms of layout/design/optimisation, that something like Wirecutter eg https://thewirecutter.com/reviews/best-workout-headphones/ is the way to go? Given they have a ton of money and resources, assuming it would be best to more or less copy them?
I think there is probably quite a bit more potential with this site and I am enthused with the recent uplift in traffic. I also have some time on my hands in the next month or so to work on it. It's just that I have zero experience with Amazon affiliate sites so any ideas or suggestions appreciated. Thanks
About 2 years ago I bought an expired domain that is brandable in a way that matches my niche - think something along the lines of home security.
I got my writer to make about 15 articles in total (I have not added any since). Each one reviews a type of product that relates to my niche - think top 10/best xxx style. The pros and cons of each product are considered, they are ranked, with links to Amazon of course.
The site has been making on average $150 per month. I don't really track it and I haven't and don't do any work/SEO/marketing on it since those 2 years ago.
I noticed that after the recent 12 March Google update the site is now getting over 200 visits per day on average. That seems like a pretty good number to build from to me. It was getting around 150/day on average before.
I know that the site has the following issues as of today:
- Not optimised at all for conversions/clicks to Amazon. As mentioned my skills are absolutely NOT conversions/selling - more getting eyeballs and traffic to entertainment sites to sell banner ads.
- Out-dated content / needs to be updated with latest products (they are 2017 "top" products) - might have changed since, maybe not.
- Could be expanded to cover wider niches/more products
Amazon stats for last month:
Clicks
3,954
Conversion:
3.41%
I can take care of issues #2 and #3 above, but am I right that, in terms of layout/design/optimisation, that something like Wirecutter eg https://thewirecutter.com/reviews/best-workout-headphones/ is the way to go? Given they have a ton of money and resources, assuming it would be best to more or less copy them?
I think there is probably quite a bit more potential with this site and I am enthused with the recent uplift in traffic. I also have some time on my hands in the next month or so to work on it. It's just that I have zero experience with Amazon affiliate sites so any ideas or suggestions appreciated. Thanks