For those of you struggling with viral content, check this out.

Sutra

Sutra

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I follow the Chris the Freelancer channel. He recently released an interview with a guy named David Bond, who is in the pickup niche. In the interview he gives a lot of good info about how he created controversy to make his stuff go viral. Even covers stuff like 80/20, choosing a somewhat broad niche instead of too narrow, etc.

 
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Video Highlights:

Ryan Holiday type of planting negative seeds to provoke coverage and pretend there's more outrage than there is (none).

Market to desparate people in a niche that pisses everyone else off (pick up & seduction for americans going to other countries for this sole purpose).

Make it different (first person with GoPro on head vs 3rd person)

Have a business that scales, such as internet based content and non-physical product creation.

Just like wrestling on TV, the bad guy makes as much cash and gets as much attention as the good guy.

Don't box yourself into a niche with your brand's name. Keep it broad so you can float around a vertical and even multiple ones eventually.

Last section is him promoting his own stuff.
 
Paraphrased: Create good content that you love to make. Then listen to your audience... When you start hearing the same question over and over again, that's when you know you're on to something. Your audience will help you create something to sell them. Your audience is your best friend because if you listen, they will tell you what they want.
 
Good video although it could've been shorter. I'm still struggling to come up with something like this for my health food niche. Aside from going full David Wolfe of course
 
Krass said:
Good video although it could've been shorter. I'm still struggling to come up with something like this for my health food niche. Aside from going full David Wolfe of course
Click to expand...

What about being aggressively the opposite of David Wolfe, Food Babe, etc? Hard facts, cut through the BS, and package it in a way that it'll both inform people, and also let your followers feel intellectually superior by sharing it.
 
Potatoe said:
What about being aggressively the opposite of David Wolfe, Food Babe, etc? Hard facts, cut through the BS, and package it in a way that it'll both inform people, and also let your followers feel intellectually superior by sharing it.
Click to expand...

Tried that mate. Facts don't get the same reaction out of people compared to rhetoric. See also: The Donald

I'm looking for something really controversial but not nearly as stupid as David Wolfe. Like maybe attacking conventional wisdom saying soy is really bad for you etc
 
Krass said:
Good video although it could've been shorter. I'm still struggling to come up with something like this for my health food niche. Aside from going full David Wolfe of course
Click to expand...

Just my .02 -- don't get too caught up in the whole bad guy thing. Maybe don't focus on attacking or "explosions." The news websites reporting on David Wolfe got tons of traffic and they weren't on the streets picking up women & filming it. Maybe try to listen to what Wolfe said -- to listen to your audience and they will tell you what they want. Now, I know he was talking about what to sell them, and the polarizing stuff was what brought in his traffic. BUT, if you feed people what they want, they like that too. If you give people a deal on the 1 product they want that no one else has listened too, that will spread like crazy.

You can also try and look at what blows up in health food niches.

http://complete-health-and-happines...vals-whole-foods-as-healthiest-grocery-store/ -- Aldi bans neonicotinoids, goes organic, rivals Whole Foods as healthiest grocery store
http://www.nbcnews.com/health/diet-...h-cut-food-s-global-warming-emissions-n542886 -- Vegan Eating Would Slash Food’s Global Warming Emissions: Study

http://eatlocalgrown.com/article/12322-top-11-health-foods-that-are-not-healthy.html?c=sfm --
Top 11 'Health Foods' That Aren't Really Healthy
 
It is possible to provide quality content and to gain traction. Of course, being edgy and controversial helps. But that doesn't mean you have to make stuff up or be the bad guy.

Different paths. Same goal.
 
Nat said:
Just my .02 -- don't get too caught up in the whole bad guy thing. Maybe don't focus on attacking or "explosions." The news websites reporting on David Wolfe got tons of traffic and they weren't on the streets picking up women & filming it. Maybe try to listen to what Wolfe said -- to listen to your audience and they will tell you what they want. Now, I know he was talking about what to sell them, and the polarizing stuff was what brought in his traffic. BUT, if you feed people what they want, they like that too. If you give people a deal on the 1 product they want that no one else has listened too, that will spread like crazy.

You can also try and look at what blows up in health food niches.

http://complete-health-and-happines...vals-whole-foods-as-healthiest-grocery-store/ -- Aldi bans neonicotinoids, goes organic, rivals Whole Foods as healthiest grocery store
http://www.nbcnews.com/health/diet-...h-cut-food-s-global-warming-emissions-n542886 -- Vegan Eating Would Slash Food’s Global Warming Emissions: Study

http://eatlocalgrown.com/article/12322-top-11-health-foods-that-are-not-healthy.html?c=sfm --
Top 11 'Health Foods' That Aren't Really Healthy
Click to expand...
How did you get these kind of articles?
 
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