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To quickly get through the boring part of the story, the Wall Street Journal got the tip off from Genius that Google was stealing their lyrics and showing them in the SERPs without attribution. Google says they license them from a 3rd party and the 3rd party must have scraped and stolen the lyrics.
Believe what you will, but that's not the interesting part. What's crazy is what Genius cooked up in order to catch the thieves.
What you're looking at above is Genius making a point to use "curly" single quotations in some places, and "straight" single quotations in others. Why, you might ask, would they do that at seemingly random.
It's not random! They used the straight quotation marks to hide a secret message within this set of lyrics. I guess it had to do with the spacing or something, I'm not sure, but apparently the straight marks spell out the phrase "red handed" in Morse code.
So then Genius gathers up the evidence and shoots it off to the WSJ in order to drum up some publicity.
Google had this to say:
Fun story, it'll be interesting to see how it develops and resolves.
Believe what you will, but that's not the interesting part. What's crazy is what Genius cooked up in order to catch the thieves.
What you're looking at above is Genius making a point to use "curly" single quotations in some places, and "straight" single quotations in others. Why, you might ask, would they do that at seemingly random.
It's not random! They used the straight quotation marks to hide a secret message within this set of lyrics. I guess it had to do with the spacing or something, I'm not sure, but apparently the straight marks spell out the phrase "red handed" in Morse code.
So then Genius gathers up the evidence and shoots it off to the WSJ in order to drum up some publicity.
Google had this to say:
Google Communications
@Google_Comms
@Google_Comms
Lyrics in info boxes on Google Search are licensed, we don't generate them from other sites on the web. We're investigating this issue and if our data licensing partners are not upholding good practices, we will end our agreements.
Regardless of who did it, the proof is in the SERPs even to this moment:Fun story, it'll be interesting to see how it develops and resolves.