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I'm preparing to venture back into Facebook Ads for the first time in 7 or 8 years, and I wasn't that deep into it then either.
Here's the skinny: I think if I can get clicks from the USA for less than 4¢ each, I can pretty much print money. I can bring in other countries like CA, UK, AUS, NZ with varying CPC's all under 3¢ as well.
I don't care if it's a male or female, the age, none of it. I just need to worry about the locations and the CPMs I get from them. That means I don't need to drop pixels or worry about lookalike audiences. It really doesn't matter who visits, just that they're engaged enough.
Rather than read a bunch of old blog posts about it, I figured I'd ask the experts here on BuSo, because I know you're out there. Here's my current understanding while acknowledging that it's likely outdated:
Is there anyone here that talk to me like a noob and help a brother out?
Here's the skinny: I think if I can get clicks from the USA for less than 4¢ each, I can pretty much print money. I can bring in other countries like CA, UK, AUS, NZ with varying CPC's all under 3¢ as well.
I don't care if it's a male or female, the age, none of it. I just need to worry about the locations and the CPMs I get from them. That means I don't need to drop pixels or worry about lookalike audiences. It really doesn't matter who visits, just that they're engaged enough.
Rather than read a bunch of old blog posts about it, I figured I'd ask the experts here on BuSo, because I know you're out there. Here's my current understanding while acknowledging that it's likely outdated:
- Higher CTR equals lower CPC
- I should probably bid, in my case, only on mobile and when users are connected to wifi to avoid ad blockers or distracted users.
- I should have broad demographics and let Facebook determine which sub-groups to aim it at, since they have the data and I just want the traffic.
- I should set a price-per-click myself rather than let FB optimize the campaign spending. I hear they can figure out lower costs but I also can't let them spend 25¢ per click either.
- Keep ads and ad sets live, even if you have to pause them, because copying them and starting fresh can increase CPC.
Is there anyone here that talk to me like a noob and help a brother out?