How do you backup the reason for or explain the data from SEO?

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hi, been working as an SEO Specialist for a while, when come to the WHY, WHEN question, i am still confused what to answer, what i know (i think most SEO's) can't give the reason behind those question.

What should we do about it? anything, let's discuss.
 
What exactly is your question? Is it a question of how to interpret data for clients / bosses? Give us some specific examples, please.
 
What exactly is your question? Is it a question of how to interpret data for clients / bosses? Give us some specific examples, please.
Sure, more likely about the data, if this case, why the traffic is up and down, why ranking up and down nor what conversion up and down?
 
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