It's All Visual

[CCarter]

Check this out: Copyranter: The one secret to all great advertising, revealed

I saw Amanda Orson (@phillian) share this earlier and it perfectly summed-up my existence online. (Also follow Amanda, and tell her CCarter sent you and she'll send you something free - the stuff she shares is crazy good - always).

Check these crazy visuals that simply hit home the messaging, literally no words are needed:

By Nike:

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By Simply Orange:

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By Dr Scholl:

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By Ikea:

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I loved this one By Heinz:

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Everything we do is about visuals, it's the internet man, we ain't got time to read shit...

You see a lot of people like talking about "CCarter this", "CCarter that" - at least they make sure to realize there are onlybigCs in my name. Someone even said I was the Kanye West of this industry... okay, cause "I feel like me and Taylor might still have sex... I made that bitch famous."

But one thing you should take away from anything I say or do is the visuals and metaphors brought. You see I COULD tell you in a bland manner that getting additional sources of traffic will generate you longer term results and allow you to weather any storm from any platform's temporary drop - But you need gifs - if I drop an visual that showcases what you can tell any platform or traffic source that decides to limit flow you to after you've leaked traffic all over the internet:

^^ You'll remember the messaging alot better.

An unusual, unexpected visual is more impactful than any headlin you can write. The visuals you use to paint your story to your visitors give them a reality to grasp at - which words cannot simple convey. A picture maybe worth a thousand words, but a gif - that's the medium between full on video and quick enough to hit home the perfect messaging.

Also - these accusations of "CCarter's going soft", I tried to be PC but that shit really didn't work out, old CCarter is coming back home, anyone that doesn't like it...

 

[Ryuzaki]

I didn't watch TV for about 4 years and then ended up with access. This was probably 2003-2007. I remember watching it again and literally being shocked by the stupidity of commercials. Everything had turned into "grab attention fast because people have no attention span" and naturally crappy marketers were trying to pull off these visual stunts.

"We just climbed in the car, oh no, there's a CGI porcupine in the backseat!"​

This can go very well or very shittily. I remember the above example just because it was so bad, but I can't tell you which company put it out. It's the opposite effect they should be going for. Sure, you got my attention because it was so far out of left-field it felt like a kindergartner on sugar created it. But it had nothing to do with their message or product.

Like that monkey-baby-dog crap on that page. Lots of money going down the drain.

 

[Phenom]

I mean I follow Sara Underwood cause she is hot, but she also looks like she is getting them diet pill checks.

Look at the time since that post lol 25s.

3 mins: 11 RT - 94 hearts. Fuck.

 

[finnegan]

I didn't watch TV for about 4 years and then ended up with access. This was probably 2003-2007. I remember watching it again and literally being shocked by the stupidity of commercials. Everything had turned into "grab attention fast because people have no attention span" and naturally crappy marketers were trying to pull off these visual stunts.

"We just climbed in the car, oh no, there's a CGI porcupine in the backseat!"​

This can go very well or very shittily. I remember the above example just because it was so bad, but I can't tell you which company put it out. It's the opposite effect they should be going for. Sure, you got my attention because it was so far out of left-field it felt like a kindergartner on sugar created it. But it had nothing to do with their message or product.

Like that monkey-baby-dog crap on that page. Lots of money going down the drain.

Yeah, I see so much of this crap...and it's just like you said, out of left field and is in no way connected to the product. Surely, these don't work and yet I keep seeing them. So either they are in fact working...or most of Madison Avenue is brain dead.

 

[contract]

Reminds me of something else...

Catchy repetitive slogan songs. "For taste and more it's encore."

I still have no idea what they sell, assuming frozen TV dinners. But holy cow. This brand plays this on the TV daily without fail. Usually 7-10 times per day.

I'll hear it all the way from the living room to office. (It's so fucking annoying that I remember it now)

Interestingly enough:

- It doesn't have a good beat.
- It's not even a music genre I'd listen to.
- I don't give a single fuck about them.
- I don't feel any connection to those words, they mean nothing.

But after hearing it 10x/day I've remembered it.

 

[Ryuzaki]

But after hearing it 10x/day I've remembered it.

The main problem with this type of advertising is:

I still have no idea what they sell

Same with those stupid TV commercials I talked about. You might recognize it later... but how many impressions have they wasted at that point? They could have just made it all make sense the first time around.

I'm sure it has a lot to do with attention spans getting shorter, and also the fact that the old generation is retiring and the new advertisers also have attention span problems. So this is the crap they come up with.

 

[lion1978]

So either they are in fact working...or most of Madison Avenue is brain dead.

I lean towards brain dead....But the scariest shit is probably that these kids aren't really creative thinking individuals, nor are the thinking about what sells and/or brands their clients the best.
I often see comercials, where I end up thinking "this comercial or you could have also told your client to throw their money down the drain"

 

[Andrewkar]

If I understand you correctly (I don't know adverts you are talking about) their game isn't stupid at all. It doesn't matter if the advert has any close relation to the product, but it should be funny, intriguing or even stupid. It's done just to get into human mind. By doing some stupid (and at the first glance carrying no sense at all) repetitive adverts, they are slowly getting into your brains, like with this song @contract has mentioned. The best option is when advert is funny/entertaining and makes you smile (usually once you smile you are relaxed), and if it's a good shot then while you are smiling watching those adverts, or even thinking "WTF this is about?", your guards are down (BS detector is turned off), and they can easily slip into you, and that's their ultimate goal. In this relaxed state, human minds are much easier to get into. This is not direct selling, it's just about slicing off a little piece of mind that they can occupy. Once they are inside, they are inside and by what means they got there doesn't really matter. Sure, mostly execution sucks balls, IMHO. But this is assuming agency is really doing it's job, unfortunately in most cases as far as I'm aware it's just about doing anything, creating any campaign just to completely waste advertising budget, so next year they got at least the same budget or preferably bigger one. It's funny, but often those campaigns are made just to impress decision makers, and not to actually work with the market. Agency will make some "clever" campaign, then will present it to some CCO, he will get impressed and will give them green light, and there you have it. Everyone is happy.

 

[gasmonkeygarage]

@eliquid i've finally found ccarter that amanda chick its her, lol. Anyway i do follow guys ccarter follows obviously what he tweets is productive.

 

[built]

I mean I follow Sara Underwood cause she is hot, but she also looks like she is getting them diet pill checks.

Look at the time since that post lol 25s.

3 mins: 11 RT - 94 hearts. Fuck.

Neil Patel seems to have a deal with that chick. Woodbang/10

 

[dresden]

So that bitly Sunderwood used, traffic as of right now (4:40am CST).

 

[Postmortis]

@CCarter if you like clever ads and what not, you should check out /r/AdPorn

The muppets:

Promote german trade workers:

Snickers:

or this clever ad for a tattoo job application:

 

[CCarter]

@Postmortis I am not looking for cleverness really, its more about being able to convey whatever message there is without words in an image therefore making the content itself come alive. The snickers one is probably the one that comes the closest but the fact they had to say its about the "photo retouchers" sort of kills it.

Regarding that snickers photo, I count nine things wrong with it - its is pretty clever cause it has me looking over and over again to see if I missed anything. They could've just had "Confused" and called it a day - got a bit more out if it, but its one of those things you have to dumby down for the audience. Like the Nike one really didn't have to say "Advantage (whatever the player's name is)" in the lower corner. And the Orange Juice one didn't have to say "Fresh Squeezed Taste". Problem is there are so many ppl that might not get it altogether, the ppl in the 70-100 IQ have to be catered too, sometimes it feels like really 70-71 IQ.

If you can tell a story simply from the visuals - you'll hit a homerun everytime regardless of the headline.

 

[CCarter]

Speaking of visuals... I was downtown taking a look at some training videos at an old oil refinery and thought something was a bit out of place... but I couldn't put my finger on it:

Model: http://julianaamorgan.com/reel

After some careful research there seem to be some enhancements I can't account for... In one part of the video the same model is driving a car and gets out and checks the engine and tires, but the proportions are off from her other appearance in the video. For a moment I considered it was a different model, but once I look more closely at her face I realize it was the same model, or am I mistaken?

Here is another model from their training videos:

It seem the old adage remains true...

 

[lion1978]

It's the same model OR it's twins but obviously not 100% identical