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Video Ads will go live on your site if unless you opt out.
The email advertisement claims they're expecting a 20%-60% lift in revenue by allowing these ads.
Media.net is awesome with their on-going optimization, but this usually means leaving most options enabled by default, like they do with anchor ads on mobile.
That will be the case with these video ads if you don't opt out, and the methods to do that are listed in the image above. We have 2 weeks (August 4th, 2017) to make the decision.
Although the audio won't play unless hovered, (I'd hope not) I still don't want those kind of ads on my website that uses Media.net. So this is a heads up to those like me and those the opposite. Media.net is becoming an increasingly better option for CPM & CPC based revenue, but make sure you're choosing the features you want.