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The world is in a terrible mess right now. Welcome to @Jared's utopia! (LOL J/K, not really)
Comrades, we have two options in life: Adapt or Die.
You see we can sit around waiting for some magic unknown force to "get things going again" (or write you a check) or we can hustle. And I mean real hustling, like being in the office or at the computer 18 hours a day cause you might not eat tomorrow or next week if you don't.
We are on this forum cause we are business owners and make a living on the internet (or aspire too). The internet is 24/7. Money is 24/7. We make money online while most people spend their free time and money online.
We literally were social distancing for years to come up. NOW we're the masters. As companies try to figure out how to work remotely all our processes have been 100% digital from day one.
I've got a business partner that I've done 7 figures with that I've met less than a dozen times. Another one I've never met.
Quarantine hasn't changed anything for me, my same routine day in and day out.
BUT for those that have extra time cause clients are winding down or customers aren't demanding services/products - there is a ton of extra time on your hands. For those inside quarantined - and I can guarantee you this is going to last more than 15 days, estimates were at 2-3 months MINIMUM - here is a quick checklist of things you can do as internet marketers to get a leg up on the competition:
Speed Optimize your assets: For those that know their mobile game is not on-point with the added time on-hand you can take this time to speed optimize your website assets that need it. That extra boost in PageSpeed score can put you over the top when the rebound happens.
Technical SEO: Boot up SiteBulb (SiteBulb.com) and knock out those technical SEO issues your websites or client's sites have that you've been putting off. Create a checklist of assets and just grind through it.
Linkedin, Twitter, or Facebook: any platform you normally don't post on. More and more people are home and yet still online. Facebook has gotten to the point where, according to Zuckerberg in the last stock conference call, they were reaching capacities due to the increase pressure on everyone being online. Take advantage of people in front of their computers to introduce your brand to them. Even if it just gets them curious it gives them also something to be distracted about.
Push Ups: Do a ton of push-ups. Might as well make gains when gyms are closed. I can already see YouTube videos in the future of people doing Push Up challenges during Quarantine - with before and after shots - get creative.
YouTube Videos: A lot of affiliates and brands are missing the boat with YouTube.com. It is the 2nd largest search engine, in terms of volume, behind Google. Yet if your brand is nowhere on there with no fresh content you are slowly becoming irrelevant. The next generation of consumers lives on YouTube and other social platforms. You have to go where they are if you want to expand your brand beyond simple Google search.
Traffic Leak Your Competitors: At SERPWoo we have Monitoring where you can monitor mentions of a keyword or brand across Twitter, Reddit, YouTube, and fresh Google search. Imagine putting your competitor's brands into the tool and getting alerted when they are mentioned in Twitter conversations. You can then jump into the Twitter conversation and give a case by case comparison on how you out do them OR simply give advice that will have a couple of people looking at your brand as well.
Quora: Browse Quora and find questions about your industry/niche. Then take those questions and create individual posts on your own blog an expand upon the question. If people are putting the question into Quora you can bet there are lots more people typing that into Google. Quora is a great resource for getting ideas on content topics. NOW imagine wrapping that back up with the YouTube Angle - You take Quora questions and create a YouTube Video of you answering the question and potentially walking individuals through the process.
NetFlix: DO NOT turn it on. When your enemy is asleep or lulled themselves cause the world is being lazy do the exact opposite. That website tweak you were putting off - DO IT. Those improvements here and there to your newsletter - get them done. Now is not the time for sleep Comrades - when this is over those who prepared will be able to attack with fury.
Don't sleep - hustle like you've never hustled before and keep the momentum going. And drink a ton of espresso or Cuban Coladas!
Reach Out: Reach out to contacts you haven't talked to in a long time and strike up a conversation. Not only can you catch up but see if they have a project or an idea that you could help out with. I suggest talking to high net-worth individuals for this.
Buy Services/Products you need: Whether it's IRL (In Real Life) - like toilet paper, or online there are services like links, content, or programming that you can negotiate better rates with cause most likely the sellers are seeing dwindling sales due to the slowdown or people hoarding their cash. I'm not saying twist them for everything they got but you never know unless you ask.
Optimized Content: There is always content, articles, and blog posts which need new optimization. So open up your analytics and look at the pages with the least amount of search traffic. Do they need to be updated, deleted, or redirected to newer more relevant pages? It's okay to Delete content, it shows that your site is always evolving in the eyes of search engines and the end audience.
Analyze Paid Data: There are always gems to be found within data. Your paid traffic is no exception. Use this time to find surprising keywords, traffic spikes and other data that you can convert into organic traffic with content, videos, images, charts, or a combination of interactive content. It doesn't have to stop at Paid Data, ANY data source like Analytics or other metrics you can dive deep into to see if there are potential gems which you can mine.
Consulting: There are businesses that got completely blindsided by Quarantine that do not have an online presence, do not have an eCommerce setup - call them up and close them on helping them!
One of my business partner owns a hair salon - she switched up and took my video advice and started selling boxes of at home/DIY (Do It Yourself) Hair treatment boxes. First day after launch no sales, 2nd day sales started coming in volume - A LOT. She posted video instructions and now I think she's got a stream of revenue that is going to continue long after Quarantine is over.
(yes I'm aware I still can see likes - me and Zuck have an understanding)
She's now doing IG ADs and Pre-roll ADs using high net-worth zip codes to target people with money.
Find Niches: Explore industries that are booming, there are companies within them that have bad online presences, no digital partners, and are suddenly inundated with demand. Janitorial supply comes comes to mind (stole this one), they've got hand sanitizing supplies all day.
Another industry is gaming. Whether it's a gaming site, publisher, or studio they saw a 300% increase in usage the first several days.
Another industry is home gyms - potential content from poses, exercises, to gym equipment.
My gym closed down and now is live streaming exercises and yoga classes on Instagram - people are getting real creative.
Think about it - if you grind sun up to down and back again - while your competitors are riding their bikes and having picnics you'll be making gains they won't see coming.
Where I live everyone is bored to death of being inside so... EVERYONE is outside, literally riding bikes in the middle of empty streets, exercises, running, jogging, having picnics on the beach. It's a bit wild - like the world went on pause and the internet is too much for them. Imagine being so bored the Binge Watching Netflix is too much for even Americans?
There are people playing board games and others just lounging outside in lounge chair talking to neighbors. It's disgusting...
Another thing to do - Gardening.
Anyone one of those activities can be capitalized on. And since this looks like a prolonged situation, people are going to need products to support this new norm.
So Comrades, we've got two choices in life:
It's time to hustle 24/7. This new reality is the new norm.
An ever changing reality has always been the norm.
Carry on...
- ComradeCarter
Comrades, we have two options in life: Adapt or Die.
You see we can sit around waiting for some magic unknown force to "get things going again" (or write you a check) or we can hustle. And I mean real hustling, like being in the office or at the computer 18 hours a day cause you might not eat tomorrow or next week if you don't.
We are on this forum cause we are business owners and make a living on the internet (or aspire too). The internet is 24/7. Money is 24/7. We make money online while most people spend their free time and money online.
We literally were social distancing for years to come up. NOW we're the masters. As companies try to figure out how to work remotely all our processes have been 100% digital from day one.
I've got a business partner that I've done 7 figures with that I've met less than a dozen times. Another one I've never met.
Quarantine hasn't changed anything for me, my same routine day in and day out.
BUT for those that have extra time cause clients are winding down or customers aren't demanding services/products - there is a ton of extra time on your hands. For those inside quarantined - and I can guarantee you this is going to last more than 15 days, estimates were at 2-3 months MINIMUM - here is a quick checklist of things you can do as internet marketers to get a leg up on the competition:
Speed Optimize your assets: For those that know their mobile game is not on-point with the added time on-hand you can take this time to speed optimize your website assets that need it. That extra boost in PageSpeed score can put you over the top when the rebound happens.
Technical SEO: Boot up SiteBulb (SiteBulb.com) and knock out those technical SEO issues your websites or client's sites have that you've been putting off. Create a checklist of assets and just grind through it.
Linkedin, Twitter, or Facebook: any platform you normally don't post on. More and more people are home and yet still online. Facebook has gotten to the point where, according to Zuckerberg in the last stock conference call, they were reaching capacities due to the increase pressure on everyone being online. Take advantage of people in front of their computers to introduce your brand to them. Even if it just gets them curious it gives them also something to be distracted about.
Also remember a lot of people can't go out to restaurants, bars, nightclubs, or social events. That leaves money that's burning a hole in their pockets. Having an eCommerce business or really any business that relies online where you can take advantage of this by creating FOMO (Fear of Missing Out) sales.
Push Ups: Do a ton of push-ups. Might as well make gains when gyms are closed. I can already see YouTube videos in the future of people doing Push Up challenges during Quarantine - with before and after shots - get creative.
YouTube Videos: A lot of affiliates and brands are missing the boat with YouTube.com. It is the 2nd largest search engine, in terms of volume, behind Google. Yet if your brand is nowhere on there with no fresh content you are slowly becoming irrelevant. The next generation of consumers lives on YouTube and other social platforms. You have to go where they are if you want to expand your brand beyond simple Google search.
Traffic Leak Your Competitors: At SERPWoo we have Monitoring where you can monitor mentions of a keyword or brand across Twitter, Reddit, YouTube, and fresh Google search. Imagine putting your competitor's brands into the tool and getting alerted when they are mentioned in Twitter conversations. You can then jump into the Twitter conversation and give a case by case comparison on how you out do them OR simply give advice that will have a couple of people looking at your brand as well.
Quora: Browse Quora and find questions about your industry/niche. Then take those questions and create individual posts on your own blog an expand upon the question. If people are putting the question into Quora you can bet there are lots more people typing that into Google. Quora is a great resource for getting ideas on content topics. NOW imagine wrapping that back up with the YouTube Angle - You take Quora questions and create a YouTube Video of you answering the question and potentially walking individuals through the process.
NetFlix: DO NOT turn it on. When your enemy is asleep or lulled themselves cause the world is being lazy do the exact opposite. That website tweak you were putting off - DO IT. Those improvements here and there to your newsletter - get them done. Now is not the time for sleep Comrades - when this is over those who prepared will be able to attack with fury.
Don't sleep - hustle like you've never hustled before and keep the momentum going. And drink a ton of espresso or Cuban Coladas!
Reach Out: Reach out to contacts you haven't talked to in a long time and strike up a conversation. Not only can you catch up but see if they have a project or an idea that you could help out with. I suggest talking to high net-worth individuals for this.
#1. They most likely have a cash on-hand and are smart enough to start buying assets - whether it's digital or otherwise, that will need serving. If you are a content writer, programmer, or marketing agency reaching out to your contacts is crucial in networking, but even more so now.
#2. Their networks are bigger than yours. They might remember you do "XYZ" or can get you in contact with someone that might lead to a project that needs your assistance.
#3. Another thing to consider is if you are selling a service or product you can target high net-worth individuals by zip codes or geo-locations. I talk about this tactic in Unethical Marketing Tips.
Buy Services/Products you need: Whether it's IRL (In Real Life) - like toilet paper, or online there are services like links, content, or programming that you can negotiate better rates with cause most likely the sellers are seeing dwindling sales due to the slowdown or people hoarding their cash. I'm not saying twist them for everything they got but you never know unless you ask.
Optimized Content: There is always content, articles, and blog posts which need new optimization. So open up your analytics and look at the pages with the least amount of search traffic. Do they need to be updated, deleted, or redirected to newer more relevant pages? It's okay to Delete content, it shows that your site is always evolving in the eyes of search engines and the end audience.
Analyze Paid Data: There are always gems to be found within data. Your paid traffic is no exception. Use this time to find surprising keywords, traffic spikes and other data that you can convert into organic traffic with content, videos, images, charts, or a combination of interactive content. It doesn't have to stop at Paid Data, ANY data source like Analytics or other metrics you can dive deep into to see if there are potential gems which you can mine.
Consulting: There are businesses that got completely blindsided by Quarantine that do not have an online presence, do not have an eCommerce setup - call them up and close them on helping them!
One of my business partner owns a hair salon - she switched up and took my video advice and started selling boxes of at home/DIY (Do It Yourself) Hair treatment boxes. First day after launch no sales, 2nd day sales started coming in volume - A LOT. She posted video instructions and now I think she's got a stream of revenue that is going to continue long after Quarantine is over.
(yes I'm aware I still can see likes - me and Zuck have an understanding)
She's now doing IG ADs and Pre-roll ADs using high net-worth zip codes to target people with money.
Find Niches: Explore industries that are booming, there are companies within them that have bad online presences, no digital partners, and are suddenly inundated with demand. Janitorial supply comes comes to mind (stole this one), they've got hand sanitizing supplies all day.
Another industry is gaming. Whether it's a gaming site, publisher, or studio they saw a 300% increase in usage the first several days.
Another industry is home gyms - potential content from poses, exercises, to gym equipment.
My gym closed down and now is live streaming exercises and yoga classes on Instagram - people are getting real creative.
Think about it - if you grind sun up to down and back again - while your competitors are riding their bikes and having picnics you'll be making gains they won't see coming.
Where I live everyone is bored to death of being inside so... EVERYONE is outside, literally riding bikes in the middle of empty streets, exercises, running, jogging, having picnics on the beach. It's a bit wild - like the world went on pause and the internet is too much for them. Imagine being so bored the Binge Watching Netflix is too much for even Americans?
There are people playing board games and others just lounging outside in lounge chair talking to neighbors. It's disgusting...
Another thing to do - Gardening.
Anyone one of those activities can be capitalized on. And since this looks like a prolonged situation, people are going to need products to support this new norm.
So Comrades, we've got two choices in life:
It's time to hustle 24/7. This new reality is the new norm.
An ever changing reality has always been the norm.
Carry on...
- ComradeCarter
