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For some reason I'm just not getting my head around the proper keyword usage to set up a funnel. Lets say this is the scenario:
1. A – attention (awareness)
2. I – interest of the customer
3. D – desire
4. A – action
When I come up with keywords for the stages I have things like:
1. A – attention (awareness)
- You're an affiliate for several national tax attorney companies
- When someone calls and pays over the phone for a 1 hour tax consultation you get a commission
- Your main source of traffic is SEO
- You want to create new website content that interlinks in a way that funnels visitors from the top of the AIDA funnel (see the Digital Strategy Crash Course Day 6) to the bottom.
- You want to reach people who have been penalized by the government for late tax payments and could be penalized again. They are crapping their pants because they are scared of possible impending additional penalties, and want answers to their tax questions. You want to persuade them that paying for a tax consultation over the phone will solve their problem and give them peace of mind.
1. A – attention (awareness)
2. I – interest of the customer
3. D – desire
4. A – action
When I come up with keywords for the stages I have things like:
1. A – attention (awareness)
- Phone tax attorneys legit?
- Reasons to consult a tax attorney
- Behind on tax payments
- Late on tax payment but want pay without penalty
- John J. Attorneys
- National tax attorneys
- Johnjattorneys.com
- O'reily Attorneys at Law
- National tax attorney reviews
- John j attorneys vs O'reily
- Best national tax attorneys
- N/A (I direct user to Attorney website at the end of Step 3)
- Am I using the correct type of keywords for each funnel stage?
- According to the Crash Course I should mainly target levels 2 and 3 in the funnel. But the course also says not to target brand names, yet it seems that Stage 2 is basically just brand names. What should I do here?
- The Crash Course also says that Stage 2 should show HOW the user's problem can be solved. But that sounds like it should be stage 3. As in...here's how it can be solved, here's why it will benefit you and ease your paint points, so Call xxxx Now!