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- Sep 15, 2014
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JCPenny seems to be in the same boat as Macys with no affiliate program. The only thing which came up with going to Google was that suspect FlexOffers site so if they do have one it's well hidden, guess it makes it easier for their affiliate team to not work too hard.
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JC Penny isn't going all in with the holiday season just yet. I think it's smart for their brand to be honest:
Their homepage is pretty on point, and I signed up for the email sign up in the footer, opened a nice pop-up to confirm I was added to their email list then I also had the option of creating an account from there. It was extremely slick and well done (Similar setup to Home Depot):
There is a gift section on their home page that I like. In fact it has a scroller which is pretty slick. It organizes potential gifts by price ($5 and up, $25, $50, and $100), then slides right and the next option is by category (women, men, kids, etc). It then has a "Gift Finder" which I might explore later on, and then the last scroll is for Gift Cards:
Fun Fact: Over $45 billion in Gift Cards have not been redeemed since 2005. (source: http://www.npr.org/sections/thetwo-...in-gift-cards-havent-been-redeemed-since-2005) Meaning people are paying for $25 or $100 gift cards, wasting money, and the receiver doesn't even bother spending that money. Basically that shit is just easy money for brands. Give a real gift people or give cash, gift cards are a scam, but don't let consumers know that, we're marketers here so create a gift card program for your brand and get that extra free cash.
I'm really feeling JC Penny's Gift Section, I love the categorization, and it's an easy way to funnel people as a consumer. I'm thinking they are #1 right now for me in terms of the on-site holiday experience. Amazon is a beast and is still #1 with their marketing effort though.
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JC Penny isn't going all in with the holiday season just yet. I think it's smart for their brand to be honest:
Their homepage is pretty on point, and I signed up for the email sign up in the footer, opened a nice pop-up to confirm I was added to their email list then I also had the option of creating an account from there. It was extremely slick and well done (Similar setup to Home Depot):
There is a gift section on their home page that I like. In fact it has a scroller which is pretty slick. It organizes potential gifts by price ($5 and up, $25, $50, and $100), then slides right and the next option is by category (women, men, kids, etc). It then has a "Gift Finder" which I might explore later on, and then the last scroll is for Gift Cards:
Fun Fact: Over $45 billion in Gift Cards have not been redeemed since 2005. (source: http://www.npr.org/sections/thetwo-...in-gift-cards-havent-been-redeemed-since-2005) Meaning people are paying for $25 or $100 gift cards, wasting money, and the receiver doesn't even bother spending that money. Basically that shit is just easy money for brands. Give a real gift people or give cash, gift cards are a scam, but don't let consumers know that, we're marketers here so create a gift card program for your brand and get that extra free cash.
I'm really feeling JC Penny's Gift Section, I love the categorization, and it's an easy way to funnel people as a consumer. I'm thinking they are #1 right now for me in terms of the on-site holiday experience. Amazon is a beast and is still #1 with their marketing effort though.
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