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I would say that you should do this the other way around. By knowing exactly how you intend to monetize (researching what will work better or worse like the ad blocker scenario), you can begin crafting your site and your audience with that monetization method in mind.My goal is to grow the traffic & authority first, and think about monetisation later
If you intend to sell a series of shorter, cheaper lessons e-books or if you want to have a some kind of course, that will inform you of the type of content you'll want to be publishing so you attract the right audience that will purchase that kind of thing.
All the traffic in the world means nothing if it's worth little to you. I suggest knowing what your "conversion" is for a user at the bottom of your funnel, which is usually monetization, and then working backwards from there up the funnel to more generalized actions and interests.