bernard
BuSo Pro
- Joined
- Dec 31, 2016
- Messages
- 2,599
- Likes
- 2,301
- Degree
- 6
Also - how important is topical authority really? I was listening to an interview with Backlinko's Brian Dean, where he talked about ranking for peleton keywords on Backlinko. He claims topical authority is overhyped. Of course I would be niching down on my site initially. And then I'd hope to branch out slightly, eg starting a site about indoor plants, and then going for plants in general.
It's not overhyped, but for newer sites, it doesn't matter as much as you're a blank slate and google doesn't know what you're about.
I've definitely felt the difficulty in moving into new verticals with established sites though. This is where backlinks and age help, if you have strong backlinks and good age, you can rank for pretty much everything.
Topical authority is a very strong tool for smaller sites though. It allows you to outrank bigger sites by being more niche.