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In this new reality clicks and shares leds to "engagement". The newspapers / media learned the best type of engagement comes from headlines that trigger one side versus another. It's underlying foundation being Polarizing content.
RageBait is synonymous with Outrage Porn, sensationalism, and good old fashion clickbait.
As of this writing the latest surfer of the RageBait wave is this girl:
Well you can imagine what the woke mob's reaction on the clock APP and bird APP were. Lots of fun to be had. They got her fired, and now she's a getting money for speaking engagements, and she's a pretty good troll:
There is even a conspiracy angle saying she's an undercover Hebrew sent to infiltrate tradwifes or whatever. Some more good content overall:
This type of RageBait octopus has so many angles, but the funniest angle is she has made multiple different videos that are lead up to this. Here is her latest twitter account, you can dive deep into the situation yourselves: https://x.com/llddiiss/with_replies
Watching the reactions from all sides is a like taking a master class in RageBait and trolling.
And that's what we're here to talk about today.
RageBait is putting out content you know will intentionally get a reaction. It's more than just simply trolling, you are purposely hitting a nerve with a certain audience which historically has resulted in backlash.
The great part is you don't even have to go too far to get ideas. In America Red versus Blue is a simple recipe that has been primed by the Media for the last 8-12+ years. So start by diving into a niche within the Red Versus Blue and you get a Lily Coleman riding the mob wave.
The interesting thing about this rage is - it's no longer subjugated to one platform. This was a TikTok video that's spread to Twitter/X, and then YouTube, Facebook, and where-ever eyeballs exist. Noticed the watermarks within the videos. Then there is the Reaction videos angle where people are outraged and just post themselves watching and "reacting" to the videos (Tiktok search).
Lilly Gaddis/Coleman made it all the way to TMZ: White TikTok Lilly Gaddis Influencer Axed from Job After Dropping N-Word in Rant
Ironically she is the one reporting she got fired first.
RageBait can create octopuses of new content from all angles. Hell this damn post was created out of her content.
So how do you get in on it? Well you can do a reaction, create a posts - like I am, and show examples of what to do, what not to do, and the consequences. You can create conspiracy theories going down Illuminati rabbit holes. Once you have a good RageBait it can not only launch careers like in the case of Ms Coleman, but also other brands and channel's careers.
Think of the last several years like Ben Shapiro, AOC, and back in the day "Joe the Plumber" - who all became celebrities overnight and road the wave. Some better than others.
Brands can also take advantage of RageBait and "get in on the conversation" - but they may have to be a bit careful on what they step into, cause the mob WILL come after you when you choose a side (recall Budlight's PR disaster - they still haven't recovered and admit they'll never get 30% of their audience back).
Another example is "simple" RageBait like this guy saying "Nike" and "Anime" wrong to get more comments:
This is simple trolling that helps increase comments which means TikTok and the algorithms think this video is amazing and will therefore increase its reach. So RageBait doesn't always have to be trolling one side or another - it can be simply mispronouncing simple words and get the audience going.
And then there is self-humiliation Bait from a "hot girl" that - well you'll see from our friend carmaxlla:
The provocation will lead to new followers/fans, likes and a growing reach, they'll even search out for you.
Can brands do this? Let's take a look at our friends at Jimmy's Famous Seafood:
I follow them just for the trolling at this point. If I'm ever in their area I'll definitely try them, they love antagonizing Peta:
Now some of you young kids might not remember but one of the original corporate trolls, online at least, was Wendy's:
Wendy's was going at it for a good while: 32 Hilarious Twitter Roasts By Wendy’s That Will Make You Think Twice Before Posting
Now this was only possible if management gave freedom to the person/team to get more creative, and it worked in their case.
This corporate stuff is lite weight compared to individual RageBait see in recent days. I can only imagine what we'll see in the next 5 years.
Here we are folks - remember you can use the mob's rage to catapult you to the top of your industry - and become famous, if not infamous. But you have to be prepared for the backlash. And have thick-skin.
